Imposter Syndrome - Overcoming imposter syndrome as a business owner:
Overcoming Self-Doubt as a Business Owner:
Imposter syndrome might just be the buzzword of the 21st century, but let’s be honest – most of us have felt it. That nagging voice whispering, “You’re not good enough” or “You don’t deserve this.” And while it often feels like a personal battle, the truth is, we’re far from alone.
According to AXA Health, 78% of business owners admit they’ve experienced imposter syndrome. So why do we still act like it’s something to hide? Maybe it’s pride. Maybe it’s fear. Or maybe we’ve become so focused on keeping up appearances that we’ve forgotten it’s okay not to have it all figured out.
I’ll put my hand up, the thought of starting my own business at 25 was terrifying. I almost didn’t do it because I doubted myself. Writing this blog, in fact, is part of how I challenge those thoughts. Because if I can speak about it openly, maybe you’ll feel less alone in yours.
Let’s face it, life is scary, running a business is scarier, and that’s before we even get to taxes!
So, What Is Imposter Syndrome?
The British Medical Association defines imposter syndrome as “a feeling of inadequacy that persists despite evidence of success.”
In simple terms, it’s that internal tug-of-war between what you’ve achieved and what you believe you deserve. It can hold us back from reaching our full potential, often linking to overthinking, anxiety, or perfectionism. Left unchecked, it doesn’t just impact personal wellbeing it can also stifle business growth and creativity.
Can Imposter Syndrome Have Advantages?
Now, hear me out, it might sound wild, but imposter syndrome isn’t all bad. Studies suggest that, with the right mindset, it can actually work in our favour. It’s all about perspective!
Encourages self-improvement: Those of us who experience imposter thoughts often set high standards, pushing ourselves to go the extra mile.
Drives motivation and preparation: Research from Frontiers in Psychology shows that imposter feelings can fuel preparation and productivity.
Promotes humility and self-awareness: People who doubt themselves rarely become complacent. That humility often leads to thoughtful decision-making and stronger teamwork.
Fosters empathy: Leaders who’ve felt imposter syndrome tend to show greater understanding and compassion towards others’ insecurities.
Improves focus under pressure: That extra dose of self-doubt can sharpen attention to detail, a quiet superpower many don’t realise they have.
So yes, imposter syndrome might feel uncomfortable, but sometimes, it’s the fire that keeps us growing.
Turning Fear into Fuel
Imposter syndrome is where ideas go to die, and we’re not letting that happen anymore. A failed idea is better than an idea that never gets put to the test.
We’re all afraid, but authenticity is far more powerful than perfection. Maybe we’ve been taught to play it safe, to fit in, to only show the polished side of our businesses, but where’s the fun in that?
Experimentation, risk-taking, and creativity makes entrepreneurship exciting. One of my favorite quotes (and yes, if I ever “make it,” this will be the quote on one of those cheesy Instagram posts with my face on it) is:
“Everything we use in our everyday lives today, was once a funky, crazy idea.”
Just because something isn’t “normal” today doesn’t mean it can’t be.
So get creative. Take risks. Laugh at the failures, and learn from them. I promise to do the same. We’re all in this together, self-doubt and all.
Let’s Keep the Conversation Going
If you’ve ever battled imposter syndrome (and let’s be honest, who hasn’t?), I’d love to hear your story. The more we talk about it, the less power it holds over us.
Come join me over on Instagram or LinkedIn, where I share honest moments from my business journey, tips for overcoming self-doubt, and plenty of real talk about the highs and lows of entrepreneurship. Let’s remind each other that confidence grows when we stop pretending and start connecting.